Blue Tokai Coffee Roasters is India’s largest and fastest-growing specialty coffee brand, with its headquarters in Gurgaon, India. Launched in 2013 as a roastery, Blue Tokai’s vision is to make great quality Indian coffee more accessible across formats. So far, Blue Tokai has roasted more than 1.2 million kgs of coffee (which means more than 60 million brews!) and served over 5 million cups.
Currently, the brand is home to 4 roasteries, over 100 physical outlets across major Indian cities and regions including Delhi NCR, Mumbai, Bangalore, Hyderabad, Kolkata, Chandigarh, Mohali and Pune, as well as international operations in Japan.
Blue Tokai TVC mock for brand positioning
Blue Tokai TVC mock for brand positioning
Defining Acquisition & Channel Selection
B2B Sales-led Approach: Fresh Brews