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UD | Coffee Connoisseur

GrowthX

“Nothing can substitute good quality coffee. Everything about the process is meditative, exciting and enjoyable all at once. Coffee is not just a drink, its a ritual.”

<aside> ☕ Loves coffee and everything about it. Coffee has a special place in his life.

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<aside> ❤️ Coffee is Bae

• 2-3 cups of coffee/day.
• In-home, At-Office, Online Order AND At-Cafes.
• Love to brew their own cup and enjoys learning and exploring about coffee.
• Coffee Connoisseur.
• Experimental.
• Circle of Coffee friends.

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<aside> ☹️ Coffee Pain points

• Difficulty finding a reliable source for freshly roasted specialty coffee
• Barista’s should know their coffees
• Need a lazy option for good coffee on a working day
• Brands should provide educational resources and a platform to discuss coffee. </aside>

Motivations

Sid | Social Cafe-goer

Wake Up Sid

“Coffee and friends make the perfect blend. Coffee shops are fun and comfortable - perfect place to chill. There’s no pressure for everyone to eat//drink and mostly there's something safe on the menu for everyone.”

<aside> ☕ Like to frequent cafes socially. Meet friends and have a good time.

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<aside> ❤️ Coffee - Social Construct

• 2-3 cups a week
• Coffee in-someone else’s home OR At-Office OR At-Cafes
• Never brews and rarely prepares coffee at home.
• Coffee is for conversations and good times.
• Does not care much about type of coffee he consumes
• Easily substituted with another beverage. </aside>

<aside> ☹️ Coffee Pain Points

• Why does just a simple milk coffee have to be so expensive?
• Why is this cafe so dead, would be nice it have a bit of buzz.
• My friend is a gluten-sensitive and I don’t see any options for her in the menu.
• I’ve been waiting over 20 mins for my coffee. I don’t even feel like drinking it anymore. </aside>

Motivations

Shruti | Serious Cafe-goer

Band Baja Bharat

“Coffee and friends make the perfect blend. Coffee shops are fun and comfortable - perfect place to chill. There’s no pressure for everyone to eat//drink and mostly there's something safe on the menu for everyone.”

<aside> ☕ Cafes are a great place to get things done - meetings, work and waiting.

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<aside> ❤️ Coffee - Social Construct

• 2-3 cups a week
• Coffee in-someone else’s home OR At-Office OR At-Cafes
• Never brews and rarely prepares coffee at home.
• Coffee is for conversations and good times.
• Does not care much about type of coffee he consumes
• Easily substituted with another beverage. </aside>

<aside> ☹️ Coffee Pain Points

• Would it kill them to have better wi-fi.
• Low coffee tables are not the best to work - need a good mix of regular tables and bar counters.
• How many times can I have the same sandwich?
• Layout of the tables could be better, need some natural corners for meetings.
• Where is the natural light?

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Motivations

Chosen-few - ICP Prioritization