<aside> <img src="/icons/push-pin_blue.svg" alt="/icons/push-pin_blue.svg" width="40px" /> Index

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/0ffb3223-78ce-47dc-a2d3-5a3313eba07f/dart.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/0ffb3223-78ce-47dc-a2d3-5a3313eba07f/dart.png" width="40px" /> Closing the Gap The referral program drives 7.5% of the acquisition goal. Projected revenue: 20cr.

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Insights

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/5622c1f4-3e7b-4b90-82af-ef380032aac7/love_(1).png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/5622c1f4-3e7b-4b90-82af-ef380032aac7/love_(1).png" width="40px" /> Strong Word-of-Mouth 60% of our customers discovered our brand through word-of-mouth recommendations

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/c5522802-706a-4e4d-ace0-32ee919af28f/forbidden.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/c5522802-706a-4e4d-ace0-32ee919af28f/forbidden.png" width="40px" /> Blockers 80% of the customers interviewed could not tell what the incentive for the referral was.

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What's wrong with the current program?

1. The current point system doesn't effectively communicate the true value of referrals. Earning 100 coins might not be exciting enough to motivate advocates.
2. Referees face limitations when redeeming their referral discount. They need to spend $500 to get just a ₹100 discount.
3. The program lacks exciting offers to incentivize continued referrals from advocates.

Major hurdles to people trying specialty coffee are; Price, Intimidation, and lack of Awareness.

What’s the brag-worthy proposition?

Blue Tokai Coffee is