
<aside> <img src="/icons/coffee_blue.svg" alt="/icons/coffee_blue.svg" width="40px" /> Young and aggressively growing Indian companies located in metro cities with an average team age of 28-32 would be skewed towards coffee drinkers.
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<aside> <img src="/icons/anchor_blue.svg" alt="/icons/anchor_blue.svg" width="40px" /> They will be looking to attract top talent by positioning them as a better workplace with potential for huge upside for growth.
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<aside> ☕ Offers a free, no-commitment tasting session on a Monday morning for potential partner companies.
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<aside> 🔋 A win for HR departments →The campaign kickstarts the week with a fun, interactive coffee break that boosts morale.
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<aside> 📒 Based on teams’ feedback about the coffee, the company would be offered a one-month trial of Blue Tokai coffee → beans at a discount and the machine free of cost.
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<aside> 🗓️ To avail the 1st month benefits, the company signs a 3Y contract which can be cancelled within the first 30 days, post which the monthly payment kicks in.
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<aside> 1️⃣ Offering premium coffee within the office is a strategic perk that enhance their company culture and differentiate them as employers of choice.
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<aside> 2️⃣ The user feedback consistently confirms the superior quality of Blue Tokai coffee. Once the team experiences Blue Tokai over a month, it would become difficult to shift back to an inferior coffee experience.
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<aside> 3️⃣ This campaign enables partner companies to experience the long-term benefits of Blue Tokai coffee within their organization without a significant initial investment.
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/106c15c3-9317-4c5d-b547-dad53caa6f50/coffee-machine.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/106c15c3-9317-4c5d-b547-dad53caa6f50/coffee-machine.png" width="40px" /> Specialty Coffee will be served to the team members by a Blue Tokai representative
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