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<aside> <img src="/icons/clock_blue.svg" alt="/icons/clock_blue.svg" width="40px" /> Slump Hours Based on our visits to cafes in Bangalore and competitor analysis, we have found that on weekdays, the slump hours range from 12pm to 4 PM. Both the footfall and number of transactions are at the lowest during slump hours.
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<aside> <img src="/icons/map-pin-alternate_blue.svg" alt="/icons/map-pin-alternate_blue.svg" width="40px" /> Location Focus Blue Tokai product team hinted that the slump hours vary from one location to another.
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/96335a26-be8d-4907-bdd6-23fe38675b8b/growth.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/96335a26-be8d-4907-bdd6-23fe38675b8b/growth.png" width="40px" /> Sid - Casual Cafe Goer
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/96335a26-be8d-4907-bdd6-23fe38675b8b/growth.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/96335a26-be8d-4907-bdd6-23fe38675b8b/growth.png" width="40px" /> UD - Coffee Connoisseur
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| Time Slot | AOV (Average Order Value) | Number of Customers (During Slump Hours) | Targeted Increase in Customers |
|---|---|---|---|
| 12-4pm Weekday | ₹400 | 55 | 20 |
| Increased Revenue | Amount |
|---|---|
| increased Revenue per day | 8000 |
| 104 cafe | 832000 |
| per week (5 days) | ₹ 41,60,000 |
| per month | ₹ 1,66,40,000 |
| per year | ₹ 21,63,20,000(21.63 CR) |
To achieve this growth, a multi-channel awareness campaign is proposed, utilizing Google Display, YouTube, and Meta platforms.
| Platform | Cost | Cafe Visit on slump time |
|---|---|---|
| Google Display | ₹780,000.00 | 10400 |
| YouTube | ₹1,144,000.00 | 12480 |
| Meta | ₹1,310,400.00 | 18720 |
| Total (1month) | ₹3,234,400.00 | 41600 |
| Total (12Month) | ₹38,812,800.00 | 499200 |
