<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/bf7cd882-0a10-467a-aa97-4214d7441a55/right-arrow_(1).png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/bf7cd882-0a10-467a-aa97-4214d7441a55/right-arrow_(1).png" width="40px" /> TAM Total size of the Indian coffee market based on Industry reports is 10 billion or ~ 82000 crores Source

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/bf7cd882-0a10-467a-aa97-4214d7441a55/right-arrow_(1).png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/bf7cd882-0a10-467a-aa97-4214d7441a55/right-arrow_(1).png" width="40px" /> SAM Speciality coffee is 20% of the total TAM ~ 16,443.00 crores Source

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/bf7cd882-0a10-467a-aa97-4214d7441a55/right-arrow_(1).png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/bf7cd882-0a10-467a-aa97-4214d7441a55/right-arrow_(1).png" width="40px" /> SOM Blue Tokai had 5% share in 2021 (growing 8-10%). We are projecting the potential market share to be 10% of the SAM, which brings SOM to ~1,666 crores

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• External Research Based Approach
• Top-down Approach

<aside> <img src="/icons/arrow-left_blue.svg" alt="/icons/arrow-left_blue.svg" width="40px" /> Let’s meet our ICPs

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<aside> <img src="/icons/arrow-right_blue.svg" alt="/icons/arrow-right_blue.svg" width="40px" /> Growth Model

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