Defining Acquisition for Blue Tokai

<aside> 🎯 Goal from Growth Model: Drive 65% revenue i.e. 257 cr. revenue via acquisition

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<aside> ☕ Amongst specialty coffee drinkers in India, Blue Tokai is know for consistency. No-brew products can be leveraged for expanding user base.

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Channel Prioritization Framework

Channel Effort CAC Flexibility Lead Time Acquisition Potential
Organic High Low✅ High✅ High High
Content Loops High Medium✅ High✅ High High
Product Integration Medium✅ Medium✅ Low High Medium
Referral Medium✅ High Low High High
Paid Ads Low✅ High High✅ Low High

How we are reaching our acquisition target?

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Revenue by Channel

https://whimsical.com/overall-acq-view-HJi6f8fwTg5oU9VMaCqcUM

There is a focus on app installation and usage across all campaigns since this will be an important long-term device to track and segment customers and leverage data to increase LTV.

<aside> <img src="/icons/arrow-left_blue.svg" alt="/icons/arrow-left_blue.svg" width="40px" /> Brand Campaign

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<aside> <img src="/icons/arrow-right_blue.svg" alt="/icons/arrow-right_blue.svg" width="40px" /> Organic: Cafe Expansion

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