<aside> 🎯 Goal Expand reach, and boost revenue through 81 new cafes in a year, leveraging high-margin cafe sales and strategic marketing to acquire new customers.

</aside>

Insights

<aside> 📈 YOY Revenue growth Rate of Cafe
82% of YOY Cafe Revenue Growth Rate for Past 3 year in Blue Tokai

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/dc8a56e2-30b2-4a4b-9ba0-55e5565b1cb5/cafe_(2).png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/dc8a56e2-30b2-4a4b-9ba0-55e5565b1cb5/cafe_(2).png" width="40px" /> Cafe proximity drives Acquisition 35% of our users started going to a Blue Tokai Cafe because it was in their vicinity. Accessibility is a significant lever for Casual and Power Users to be acquired by the brand.

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/7f0e1c75-7c3f-4302-bafc-5079331122ed/pie-chart_(1).png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/7f0e1c75-7c3f-4302-bafc-5079331122ed/pie-chart_(1).png" width="40px" /> Higher Margins 70% of the revenue is driven by cafes with a margin of ~75% for coffee and ~60% in food which is much higher than D2C and B2B.

</aside>

Current Blue Tokai Footprint

<aside> <img src="/icons/map-pin-alternate_blue.svg" alt="/icons/map-pin-alternate_blue.svg" width="40px" /> Major Cities Delhi, Mumbai, Bangalore, Hyderabad and Kolkata

</aside>

<aside> <img src="/icons/shop_blue.svg" alt="/icons/shop_blue.svg" width="40px" /> Total Cafes 104

</aside>

<aside> 🎯 Expand reach and boost revenue through 81 new cafes in a year, leveraging high-margin cafe sales and strategic marketing to acquire new customers.

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/96335a26-be8d-4907-bdd6-23fe38675b8b/growth.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/96335a26-be8d-4907-bdd6-23fe38675b8b/growth.png" width="40px" /> Sid - Casual Cafe Goer

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/96335a26-be8d-4907-bdd6-23fe38675b8b/growth.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/96335a26-be8d-4907-bdd6-23fe38675b8b/growth.png" width="40px" /> Shruti - Serious Cafe Goer

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/96335a26-be8d-4907-bdd6-23fe38675b8b/growth.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/2f623e06-b4c2-4a1f-8a5e-58c536de72e3/96335a26-be8d-4907-bdd6-23fe38675b8b/growth.png" width="40px" /> UD - Coffee Connoisseur

</aside>

Monthly Acquisition of Blue Tokai Revenue from New Stores - In Crores

Projected YoY Revenue